Reviewers of a journal are regular readers or members of the journal. Therefore, it is suggested that the authors reference work published by the journal that they are submitting to. Sometimes it so happens that the work referenced by the authors maybe authored or co-authored by the reviewers or are works that they have provided editorial oversight on. This may act in favor of the author as it will help you establish your credibility and display an understanding of the field. It is better if you reference the original work instead of referencing a work that has referenced the original work. In this process you get to learn a lot more. As the reviewers considering your work will be much more familiar with the ‘big names’ in your discipline therefore, they know that your work is credible and they’re more likely to see you as reliable too. It is also a great idea to include references that have high citation.