Audience Analysis

Every act of writing takes place in a new context, with a unique time, place or reader to take into account. Audience adaptation refers to the skill of arranging words, organizing your thoughts, and formatting your document to best achieve your desired effect on your target audience. Audience dynamics refers to the relationship that writers form with their readers through their style, and through the amount and structure of information they provide. The audience dynamics are effective when the readers get a sense of satisfaction that the questions raised in the text were relevant to their interests and the answers or solutions provided were convincing. In contrast, audience dynamics are ineffective when the readers feel frustrated or offended because the writer’s tone is condescending, the answers or solutions provided are simplistic in relation to the complexity of the questions, or the argument is emotive and based on generalization. To maximise your ability to achieve effective audience dynamics, assess the readers’ needs, knowledge and interest by conducting an audience analysis before writing. Audience analysis is an integral part of your research.