Public Writing on the Web

Multimedia

 

First and foremost, we must keep it in our mind that websites are addressed to users rather than readers. In other words, they must provide information in such a way that it is consistent with the nature of their medium, as well as makes full use of the medium’s resources. Digital capabilities are often grouped under the supportive term multimedia. The multimedia includes text, graphics, sound, video and animation. The potential of multimedia is increasingly being recognized and utilized in most areas of communication, like education, entertainment, business, etc. In fact, new fields of communication have emerged through the use of multimedia applications, such as the creative combination of educational, information and entertainment techniques that has come to be known as edutainment and infotainment. The fact that the digital medium is actually a collection of different media capabilities gives the web designer a singular task to coordinate the different media and produce, through their combination, an effective and compelling result. However, the technology for graphics, sound, video and animation is constantly changing. In this regard, a necessity arises to focus more on the text, about which we will discuss in our next blog.