Writing for online magazines is somewhat similar to print journalism, particularly the inverted pyramid format. Also, as in print publishing, it is essential that you should be an avid reader of your magazine before becoming one of its writers. Going through recent articles of the magazine can provide you invaluable tips regarding the expectations of the editors and readers. Another way to analyze the readers of a magazine is through its advertisers. Many online magazines contain ads at the top or the sides of their page. The types of ads that are displayed there throw light on the demographics and psychographics of the target audience.
Browsing various sites will eventually make you familiar with the electronic magazines that might be a good choice for your article. In many sites, there is a link ‘About Us’, which gives information about the editorial angle, audience, and article submission requirements. In order to be on safer grounds, it is always beneficial to email the editor to present your idea and to determine the fee (if applicable), deadlines, and other relevant issues.
With regard to style, online articles are written in a more casual style than print publications. Online articles tend to be a mix of different genres and styles and allow more experimentation in word choice compared to print publications. Also, they should contain shorter sentences and paragraphs because of the restrictions of the screen-based interface. To sum it up, electronic articles have an economy of style in addition to attention-grabbing punches, which is not often expected for print publications.
Paragraphing helps in dividing the material into separate interlinked units, which the readers readily cope with and assimilate into their understanding. The main aim of paragraphs and sections is to divide and prioritise the information into meaningful chunks. This, in turn, helps to highlight the points and issues, encouraging a sense of sequence and development. Therefore, for researcher/writer, paragraphing offers a powerful tool for articulating and critiquing their ideas. While, for a communicator, it helps in keeping their reader focused on the topic and line of logic.
Magazine article paragraphs are usually short, comprising two or three sentences only. Even one-sentence paragraphs are acceptable in articles, as long as they do not run in succession. Like short sentences, short paragraphs have a more intense effect than the longer ones as they concentrate meaning into a few words, which stand out from the rest of the text. For this reason, one-sentence paragraphs in magazine articles are often placed at strategic places to provide a striking effect.
In most cases, magazines are read in leisure time. Writers, therefore, realise that readers will not likely invest their time and attention required to absorb a complex document. Accordingly, the writer presents the information succinctly and directly without elaboration and in-depth analysis. Besides, the tone should have a conversational impact rather than conceptual density. Moreover, magazine articles also compete for attention. As opposed to a formally commissioned report, which assumes that the reader has a vested interest in reading it closely, a magazine article often needs to capture the reader’s attention. In this situation, having long paragraphs would be daunting, as well as discouraging. Hence, the articles should be preferably short, precise and to the point.