Layout Considerations And Page Design

Different magazines have different layout styles, which determine the content choices. This means that a magazine will not change its layout and the space allotted to each article type, to accommodate a particular article. The article would be edited and formatted in the magazines standard manner.

Main layout considerations include:

  • Space: Each article has a word limit to accommodate it in the space allotted in the magazines layout.
  • Paragraph length: Magazine articles have shorter paragraphs compared to reports and essays.
  • Visuals: Visuals are often used to add more clarity to the article and are designed considering the target audiences needs and expectations.
  • Sections and headings: Sections are designed according to the space allotted for an article. Crossheads are used as a form of signposting to direct readers attention.

Page design is divided into four aspects:

  • Proximity: This refers to the spatial layout that displays related objects. For example, you be placed close to each other and to the relevant text.
  • Alignment: This refers to balancing the positions of horizontal and vertical elements on a page in relation to each other. For example, you can align the objects on the left with the left edge of the page and the objects on the right with the right edge of the page.
  • Repetition: This refers to the repetition of elements that bind different sections together. Bullet points, colors, and typefaces can be repeated for a visual impact and to help readers recognize and scan through pages easily and quickly.
  • Contrast: This is the opposite of repetition. It refers to putting together different elements and creating a visual impression. The use of contrasting elements acts as an information hierarchy. It introduces an element of surprise and indicates that the article has depth and variety. It can be used in colors, fonts and direction. To create an effective and impressive publication, you need to balance repetition and contrast.

Journalists use different terminologies to talk about the layout of articles and pages:

  • Title: This is used for all articles except new stories; headline is used for news stories. Titles can be creative and cryptic; headlines are not: they are structured in sentence form, present tense. For example, a title can be Swept Away; a headline can be Largest Tsunami Ever Recorded Hits Country.
  • Pullquote: It refers to using text of an article as a highlighting device “ the pullquotes from an article should be able to tell a story (i.e., summarize the main points of the article).
  • Subhead: It refers to the text that comes below the title and is used to give more information on the articles topic. Subheads are useful when the title is too enigmatic and needs explanation.
  • Crosshead: It is the journalistic term for heading.
  • Caption: It is the text that accompanies a visual.