Now-a-days, you need to utilize various online mediums to get the added eyeballs for your research articles and promote your research findings and publications to a wider audience. These mediums include social media, search engine optimization (SEO), and blogs.
Nearly one million scholarly articles are published each year. However, for authors like you, that should not be an end in itself. You must promote your published articles and increase the impact of your research and cultivate a stronger reputation as a researcher. That added exposure can help you move your career forward
Here are some effective ways to promote your published research.
Leverage your social media presence
Once your paper is published, take advantage of the many social media platforms to inform your close peer groups, followers, and other academicians in your network to read and follow your research. If you have an account on Twitter, Facebook, or Google+, you can update your research status by sending them a message. Some social media also offer features to track feedback and count “likes” generated by your article.
Connect with scholarly reference platforms
The top rated scholarly or academic reference managing platforms such as Academia.edu, MyNetResearch, ResearchGate, and Mendeley help keep scholars of the same discipline or research branch connected and updated about their latest achievements.
Link your publication to your academic profile
Provide links to your latest articles on your institutional website and online academic curriculum vitae. Interested readers can read, follow, and cite your latest research and publications.
Maintain your own academic blog and link your article to your blog to enhance the chances of discoverability on web crawlers and search engines. Moreover, post small write-ups about your published research works. Every day, scholarly articles are receiving approximately 12,000 mentions via blogs, otherwise known as Altmetrics. You could be among them.
Attend scientific conventions
Present your papers at conventions. That will enable not only fellow researchers, but also the journalists covering the conventions, to access your research and promote your publications.
Apart from these post-publication tips, you can also promote your article even before it is published. You can use SEO tools for increasing the number of hits. Use clear and widely searched keywords, especially in the title and the abstract. You can add these keywords while creating headings and subheadings for better visibility in search results. But you need to avoid overdoing this because unnecessary repetitions can have a detrimental effect on the visibility in search results.