Submitting Articles for Online Publication

Writing for online magazines is somewhat similar to print journalism, particularly the inverted pyramid format. Also, as in print publishing, it is essential that you should be an avid reader of your magazine before becoming one of its writers. Going through recent articles of the magazine can provide you invaluable tips regarding the expectations of the editors and readers. Another way to analyze the readers of a magazine is through its advertisers. Many online magazines contain ads at the top or the sides of their page. The types of ads that are displayed there throw light on the demographics and psychographics of the target audience.

Browsing various sites will eventually make you familiar with the electronic magazines that might be a good choice for your article. In many sites, there is a link ‘About Us’, which gives information about the editorial angle, audience, and article submission requirements. In order to be on safer grounds, it is always beneficial to email the editor to present your idea and to determine the fee (if applicable), deadlines, and other relevant issues.

With regard to style, online articles are written in a more casual style than print publications. Online articles tend to be a mix of different genres and styles and allow more experimentation in word choice compared to print publications. Also, they should contain shorter sentences and paragraphs because of the restrictions of the screen-based interface. To sum it up, electronic articles have an economy of style in addition to attention-grabbing punches, which is not often expected for print publications.

Factors of Audience Analysis

Psychographics

Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing research shows that people react favorably towards products and services that they see as representative of themselves. Similarly, your readers will respond differently to your message according to their values. What are their interests, opinions and hobbies’? In the rapidly changing and diversifying contemporary world, interests and values are less and less tied to demographic issues. For example, when computer games first started to develop, they were associated with a target market of young males in the 15 to 25 age group. As this form of entertainment evolved, the target market changed, and there are now computer games that attract females, older males, and other demographic groups. An analysis of the computer game market, therefore, is more likely to benefit from a psychographic examination that would see the computer game market as a special interest group, rather than a demographic.

Demographic and psychographic analysis are especially relevant in journalistic and public relations writing, where you address a wider public.