From Raw Social Data to Q2 Acceptance Vijayalakshmi Ravi (ORDER12806)

Transforming Instagram/Facebook analytics into publishable research

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Author
Vijayalakshmi Ravi
|Marketing Analytics • Consumer Behavior|Goal: Scopus indexing without APC

The Challenge

  • Only raw social metrics; no theory/stats framework.
  • Research gap unclear; narrative didn’t align with results.
  • Early rejections; journal-fit uncertain.

Our Strategy & Services

  • SPSS analysis (cross-tabs, chi-square) & data cleaning
  • Scratch writing: intro → method → results → discussion
  • Publication package (JSR): journal selection, formatting, submission

Execution Flow

  • Digital audit → engagement, reach, content types
  • Theory-backed questions → measurable hypotheses
  • Results visualization → tables & figures
  • Iterative submissions → reviewer-led refinements

Outcome

Published in Research Journal of Textile & Apparel (Q2, Scopus indexed).

Accepted without APC.

Reviewer-approved revisions implemented.

Converted raw metrics into research-ready manuscript.

Publication Journey

Attempt 1

JPBM – Rejection

Attempt 2

IRRDC Research – reject with transfer

Attempt 3

IJ Clothing Science & Tech – to review

Final

Research Journal of Textile & Apparel – ACCEPTED (Q2)