Factors of Audience Analysis
Attitude Attitude refers to the state of mind you expect the readers to be in when they read your document. Will your message find them hostile, neutral or positive’? How…
Factors of Audience Analysis
Status Status refers to the writer’s degree of authority and/or power relative to the reader. Are you writing to your boss, to a group of peers, or to someone who…
Factors of Audience Analysis
Marketing executives and consumer researchers, who have a strong interest in understanding market responses, and who, therefore, conduct extensive research in mass perceptions, take into account five factors of audience…
Audience Analysis
Every act of writing takes place in a new context, with a unique time, place or reader to take into account. Audience adaptation refers to the skill of arranging words,…