Bouncing ideas
Bouncing ideas means talking about your project to someone. The aim here is to listen to yourself talk about your…
Bouncing ideas means talking about your project to someone. The aim here is to listen to yourself talk about your…
Journalists’ questions begin with what is known as the ‘5W’s and 1H’ interrogatives: Who? What? Where? Why? When? How? You…
After analyzing your audience and determining the purpose and format of your document, it is time to think about the…
Matters get complicated when a document has different levels of audience – primary, immediate and secondary – who have different…
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences.…
Your audience analysis will determine your choice of content – what and how much information you need to give –…
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing…
Demographic analysis Demographic analysis works on the principle that the population can be grouped, and that each group shows a…