In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences. In many cases, the person who will first read the document is not the primary audience. It could be a manager or editor, an intermediary between the writer and the primary audience – this is the immediate audience. The immediate reader often acts as a form of filter or quality control agent of the information before it reaches the primary reader. Additionally, you could have a secondary audience of readers who are likely to read the document even if they are not the target group. Consider an example. If you submit an article for publication to a specialist magazine, you are writing for a public that is interested in the topic of your article; they are your primary audience. However, before the article reaches this audience, it will be read by the magazine’s editor, who will make the final decision about whether to publish the article or not. The editor is, then, the immediate audience (and maybe the only audience, if he/she rejects the article). If published, the article may also be read by readers who are not primarily interested in the topic: they could be journalism students, for example, studying the article as an example of writing. They would be the secondary audience.
Comma usage is one of the most complex, and most misunderstood, questions of proper punctuation. In some cases there are widely accepted rules governing comma usage; in a few cases, there is more than one acceptable approach. Students often think it’s silly to worry about things such as punctuation: after all, isn’t the legal analysis […]
Cohesion words or phrases define the association between one sentence and the next. These words or phrases link a sentence with its pervious or next sentence, thus, helping readers to relate the sentences and the authors intended meaning. The writer can use but, however, in spite of, or some other similar linking word or phrase; […]
SUBMITTING AN ARTICLE FOR PUBLICATION While deciding to submit an article to a magazine for publication, make sure you are familiar with the topics and styles of your chosen magazine. You have a higher chance of having your article accepted if it fits with the ‘culture’ of the magazine. All magazines have details of […]