Audience levels

In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences. In many cases, the person who will first read the document is not the primary audience. It could be a manager or editor, an intermediary between the writer and the primary audience – this is the immediate audience. The immediate reader often acts as a form of filter or quality control agent of the information before it reaches the primary reader. Additionally, you could have a secondary audience of readers who are likely to read the document even if they are not the target group. Consider an example. If you submit an article for publication to a specialist magazine, you are writing for a public that is interested in the topic of your article; they are your primary audience. However, before the article reaches this audience, it will be read by the magazine’s editor, who will make the final decision about whether to publish the article or not. The editor is, then, the immediate audience (and maybe the only audience, if he/she rejects the article). If published, the article may also be read by readers who are not primarily interested in the topic: they could be journalism students, for example, studying the article as an example of writing. They would be the secondary audience.


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