Writing an Effective Press Release

A press release is a tool made to announce something significantly newsworthy in the most effective way possible. The whole purpose of a press release is to get coverage and get perceived by a target audience.

Regularly optimizing press releases as part of your content marketing efforts can benefit your overall strategy. Their added perk as a marketing tool is that they can generate demand organically, thanks to interest from reporters. The whole idea behind the press release is communication. It can be written, recorded, or even shown – the form doesn’t matter as long as it’s effective.

Writing an effective press release can be an excellent addition to a marketer’s skill-set however, it is actually difficult. Even if you are familiar with web postings or blog writings, the press releases may seem challenging for writing as they come with their own sets of formatting rules, language, and target audience. Moreover, if you familiarize yourself with the basics, then you can be creative.

Structure of a Press Release

  1. The headline of the Press release: Create a catchy headline, add numbers or other distinct elements. Add keywords to the press release heading.
  2. Mention the date and venue
  3. Press contact/Manager info: Name, E-mail, and Phone
  4. Summary Bullet points: Summarize the writing in few key points
  5. Introduction paragraph: Concise the background information
  6. Detail paragraph: Discuss the event/project.
  7. Closing statement: Conclude the meeting.

The ideal length of a press release is a single A4 side page or about 300 to 400 words (the length of a short news item). That’s just 3-4 short paragraphs and a couple of quotes. Remove the unnecessary waffle that doesn’t add anything to the story. Don’t be tempted to include background information about your company in the opening paragraph. Write a press release by keeping a target audience in mind. However, the press release is not written directly for the target audience, it is written for the editor/journalist/broadcaster and then they tailor it to the readership/viewers/listeners of that publication/program.

To write an effective press release, answer the following questions:

  1. Who? Who are the key players – your company, anyone else involved with the product? Who does your news affect/who does it benefit?
  2. What? What is new?
  3. Why? Why is this news important – what does it tell people that they need to know?
  4. Where? Where is this happening?
  5. When? What is the timing of this? Does this add significance?
  6. How? How did this come about?

In conclusion, the following should be considered to write an effective press release:

(1) Writing a short, catchy headline, (2) Get to the Point –summarize your subject in the first paragraph, (3) Body – explain why this matter to your audience, and (4) Closing statement.

Mastering the three stages of manuscript editing

Editing your own creative work could sometimes seem intimidating, mainly because looking at your own work with a critical eye is not as easy as it seems. It’s not just about spelling and grammar. Editing is a skill that sometimes requires you to get rid of even your most favorite terms and terminologies. To be a great editor, you would have to detach yourself from your own script and get acquainted with the ‘backspace’ button.

Here are the three stages of manuscript writing:

Content or Substantive Edit

This is the most time-consuming part of manuscript editing. Remember, there is always a better way to present your manuscript. Start by giving yourself some time away from your script so that you can develop a fresh take on what you’ve written. The focus of your editing exercise this time should be on the structural aspect, and you would need to pay attention to what works well and what looks awry. Revisit your overall paper at least three times, pay attention to the text, data, accuracy, and overall consistency and presentation. A professional subject matter editor always takes care of the content issues to make sure your writing is ready to be submitted for publication.

Copy Edit  

Once you have dealt with the structural errors by making the necessary revisions, it’s time to copy edit your paper to ensure correct formatting, grammar, margins, font size, etc. This includes all things technical and presentation-based. Copy editing requires you to pay attention to the tone, language, phrasing, parts of the speech, undue repetitions, etc. A copy edit makes your work free of any technical errors that might be a hindrance at the acceptance stage in the publication cycle. It is indeed a skill, and good copy-editing includes eliminating any wordiness in order to improve readability. Even though copy editing does not take as much time as a content edit, you would still be required to give a good amount of your time to this.

Proofreading  

Proofreading is the third stage in editing your manuscript. Unlike copy edit and content edit, this stage requires you to separate your text into sections, and concentrate on one section at a time. You can consider printing a hard copy if reading online is a problem. By now, you must have clearly understood the focus of the overall paper; therefore at this stage, you must examine each sentence individually for syntax, spelling, and grammar. You should recheck any dates, data, names of people, places, etc. that you have mentioned in the text to ensure accuracy.

Conclusion

We live in a world of technology, and a lot of things become easier with the resources available online. To support your manuscript editing skill, do not hesitate to refer to online applications or websites that might come handy to do minor language, spelling, and phrasing edits. Also, it is advisable to let peers re-read your scripts before starting the edit to incorporate third-party suggestions.

Top 10 tips to write an introduction for your research paper

Writing a polished introduction can be a tricky task. Authors prefer writing this part of the manuscript at the end once they know what the article will contain to ensure that they do not miss anything.

Here are 10 tips that can help you write an introduction that fits your research the best:

For more information please visit: https://www.pubmanu.com/top-10-tips-write-introduction-research-paper/

Tips To Write An Article Review

According to ResearchGuide “An article review is a piece of writing where you summarize and assess another person’s article.”

A review paper is a professional paper writing which gives an in-depth analysis and a well-structured presentation of arguments. It is an acute and constructive evaluation of literature in a particular field by summarizing it. Writing a scientific review will give you access to database searches to frame the research. Its goal is to summarize everything and present a clear understanding of the topic of your choice.

There are different types of article review:

  • Journal: It is a type of article review that evaluates the strengths and weaknesses of a publication.
  • Research: In this type of review, the research method is evaluated to analyze and critique the given information.
  • Science: A scientific article review includes anything in the world of science.

Following are 6 key points to keep in mind when writing a review article:

  1. It is not a list of conclusions for a paper

Do you have something new to say or add the paper? This is an important question one should ask them before starting to write a review. The reader of your review should be able to learn and take away something of value from it.  Make it a point to include comparison, critique and assessment of the studies you are reviewing.

  1. Submit a proposal before writing a manuscript

It is advised to reach out to editors of the journal of your choice before writing a review since they will be able to guide you to understand whether or not writing this review will be of anyone’s benefit. This will increase your chances of getting your paper published.

For the proposal, give clear reasons why the particular topic/subject is important. You may need to give stronger reasons why you need to write this review.

  1. Have a good structure/framework of your article

After figuring out the purpose of writing this paper, move your focus to have a clear outline that will make you aware of the path you want to follow with this article. This not only makes your article much clearer but it will also help work on the DO’S and the DONT’S of your article review.

  1. Avoid using heavy words

Jargons could be easier for a seasoned researcher to understand but for someone who is starting off it could be really difficult. You are writing it as a subject expert but the person reading it may not be as skilled and informed as you are. Hence, this is an important thing to keep in mind that you’ve to write the review to appeal to the wider range of readers. In case you most definitely have to use technical terms, do not forget to mention them in the glossary.

  1. Always follow the journal’s guidelines

You wouldn’t want your review article to be rejected because you ignored this crucial step would you? Chances are you already know what journal guidelines are. If you don’t, it is basically set of rules that vary from journal to journal that instruct you on how to edit, format and submit your paper in a certain way that the particular journal follows before it is published. This is done to save time for the publisher and the writer.

  1. Read and re-read your first draft

As mentioned in previous blogs before, give your piece of work a fresh set of eyes i.e., ones you believe you have completed it take a break, get on to other ventures and work you have and come back after a few days. This will make it easier for you to spot any mistakes that you might have skipped over the first. You make this process faster, you may hire an editor who will do the same for you on your behalf and fine-tune it even further.

Some useful tricks to overcome writer’s block

Writers often struggle with their writings because of a loss in concentration or a paucity of ideas. They seem to have come to a dead end with no idea what to write. It is as if they have hit a block in their thought processes–a writer’s block–with no clear indication what to include in their writings or how to continue writing.

Almost every writer faces this writer’s block at some point in their writing careers, and most of them have come out of it with a stronger intent to complete their writings. Here are some simple tricks that can help you overcome writer’s block.

Publication Cycle: An Overview

Every manuscript submitted to a journal has to progress through the complete publication cycle before it finally gets published. The publication cycle takes genesis with the research idea. The researchers take this idea to a new horizon by conducting experiments, taking into account the previous publications that deal with similar topic. The research draft is then submitted to a journal that is followed by the assessment, reviewing, and further production processing before being published. Let’s discuss the different phases in detail so that we can get a bird’s eye view of the entire publication process.

How publication cycle works?

After the manuscript is submitted, it is first screened by the Editor-in-chief; if rejected, the paper is returned to the author, and if accepted, it goes to the next level. Here, the paper is checked for plagiarism, and conformity to the journal guidelines. Once the manuscript clears this technical round it is then sent for review by a panel of reviewers, who are subject experts. Here, the reviewers either reject the paper for lack of novelty or other reasons that might be study specific or they could either accept the paper or suggest revisions before acceptance. The paper with revisions is sent to the Editor-in-chief for approval, before being sent for a second and final round of review. At times, the paper gets rejected even after coming this far. If the paper is accepted it then goes through the in-house publication process, before finally getting published.

Some journals forego this time taking and tedious process and instead publish all manuscripts after checking it for novelty, relevance to the field of study and compliance to the style guide of the journal. This ensures a shorter review time and faster publication.

How long can a publication cycle run?

The publication cycle time of a journal cannot be assessed unless and until it is specified by the journal. Hence, it is difficult to know which journals have a fast publication cycle. Some journals take months before they give their first decision whereas some let their first decision known in a couple of weeks. Generally, the time gap between submission and first decision varies between 2-3 weeks.

What if the publication cycle is slow-moving?

The slow decision process becomes mentally tasking for researchers, as they spent many anxious months and even years before they actually get to know if their manuscript has been published or not. If their manuscript does not get published they have to again go through the same process of preparing their manuscript according to the guidelines of a new journal, submit it there and again wait for its decision. This cycle sometimes goes on for a few years before the manuscript gets published. In this process sometimes it so happens that the relevance of the paper or the research gets outdated by the time it is accepted for publication, thereby making the efforts of the researcher futile.

It is for these reasons that the researchers earnestly want a fast publication cycle, where they do not have to wait for so long to get a decision on their manuscript. Also, the publication houses are trying their best to formulate ways to make the publication process faster so that good and relevant researches do not become irrelevant. However, the authors need to be aware of the millions of predatory journals luring them for publishing within a very short duration. The authors are the best person to judge their options and choose the one that helps their research best.

The best time to employ an Editing Service

best time to employ English editing service
Each day, hundreds of researches are conducted around the world. These findings and discoveries need to be presented in a way that can be understood by all stakeholders in the relevant field of study. Therefore, the paper needs to be written in a language that clearly communicates the author’s intentions and simultaneously avoids ambiguities that hamper comprehension. This is essential because a well-written paper appeals to a larger audience and hence garners higher citations.
This is where a professional editing service can step in to iron out several crucial roadblocks on the publication route.

Overcome the language barrier

Often, the author belongs to a country where people are generally not proficient in English. This makes the job of the author harder because greater effort is needed to present the research in a lucid manner. If this is lacking, a brilliant discovery could very well be overshadowed by poor language. Consequently, the researcher’s painstaking work will largely go in vain.

Guarantee error-free language

Apart from the problem of communicating with their readers, authors are also susceptible to errors of omission and commission because they get very involved in the research content of the paper and have probably gone through the paper a hundred times from that point of view. Consequently, they tend to overlook spelling, grammatical and syntax errors. Only a fresh look by a professional reviewer can detect those errors. Conversely, if the paper is reviewed by a friend or a colleague, there are chances that they may not give an honest review.
Therefore, it is always advisable to employ the services of a good editing service. The trained eye of a professional editor can detect the errors in a manuscript and rectify them. Often, the editor also gives useful inputs to enhance the quality of the paper and thus minimise the chances of rejection by the target journal.From this vantage point, is it not better to employ the services of a professional editing service from the outset instead of seeking numerous reviews from other quarters?

Ensure compliance with journal guidelines

The primary objective of a research paper is to be published in a journal. Each journal specifies its own style guide, which needs to be strictly followed by the writer. This might be a difficult task for writers because their primary attention is on the research content. On the other hand, a professional editor keeps doing similar jobs day in and day out and is therefore well conversant with the specifications of various journals and better equipped to modify research papers according to journal guidelines. This saves the researchers considerable time and effort, which they can instead devote to enhance the research content. It will also help writers avoid the trap of aligning their current research with their past work, which increases the chances of rejection on the grounds of non-compliance with the stipulated journal guidelines.

Therefore, it is very important for a research paper to be presented in a manner that best justifies the research ideas of the writer, communicates clearly to the reader, and satisfies the guidelines of the target journal.

Use of flawless English brings the main idea of the paper to the fore, making it a paper worth reading for a large number of people interested in that field of study. To ensure such an outcome and enhance the chances of publication, it is critical for writers to hire a good English editor having sound knowledge in journal editing services.

Improve your English writing

develop our writing abilitiesTo develop our writing abilities, we must first ascertain the purpose of the writing and its target audience. We must ensure that it is our inner passion and enthusiasm that has made us explore into the world of writing.

The present blog article provides some basic points that we all can follow to improve our writing abilities and achieve excellence.

Steps to improve English writing

Participate in group discussions

Align yourself with people who share your interest in writing. They might not be experts, but they must be open to acquiring new writing skills. Interact with like-minded people who can engage with you in debates and discussions. Such discussions can help the group pick up new facets of writing or polish existing skills.

Practice makes perfect

Writing is a process that keeps on improving with practice. You need to be patient to see the results because writing demands both concentration and time. It is important to be resolute and not lose heart if success is not achieved within the expected time frame. Conversely, it is important to believe in your caliber and understand that with regular practice and the right attitude, you can reach a certain level of excellence.

Understand the grammar

Grammar rules should be strictly followed to produce a flawless writing piece. Thus, one should imbibe sufficient knowledge about these rules and understand the nuances of the language. These skills can be picked up by referring to some established grammar books and solving exercises. A stranglehold on grammar goes a long way toward developing writing skills.

Learn new words

Apart from grammar, vocabulary is perhaps the most important component of writing because carefully selected words give expression to your thoughts in the best possible manner and amplify the impact of your writing. Improve your vocabulary by learning and using new words that can make your sentences more graceful and expressive. You can do this by reading books by different authors. Reading not only helps improve your vocabulary, but it also acquaints you with new and varied writing styles.

Proofreading service provider

Written works, publications, or writings, for the purpose of either academic or business, should ideally be completely free from errors related to format, grammar, spelling, punctuation, etc., before the final piece is produced.

Proof Communications writes, copy edits and proofreads successful tenders, proposals and award entry; we write interesting thought leadership, blogs and case studies; and we proofread annual reports, sustainability reports, RAPs, PDSs and IPO documents for companies worldwide.

For academic purposes, such as a dissertation, this is essential because mistakes in the presentation, most often result in deducted marks. While in businesses, the best, error-free work produced, portrays the concerned business in the best light.

Why you must hire a proofreading service provider?

Producing any written document is stressful work, particularly if there is a deadline. There is a tendency to make mistakes if the work is rushed. It therefore helps to have a professional look through the work to find out and correct the mistakes, if any.

The importance of hiring a proofreader

In employing the services of a proofreading agency, for any written work, its reputation and quality of work, for previous customers, should be taken into account.

Many companies who offer this service give a personalized quote to every customer and they base this on the length of whatever has been written and needs to be checked, because a very high level of concentration is needed to make sure the job is done properly and correctly to the highest standards. The exact price is hence known this way and is a better way of sorting out pricing without being surprised by extra costs.

One possible question for the chosen agency is about the fields they specialize in, or whether their proofreaders are able to cover a variety of subjects. It always helps to have a proofreader who understands the exact area the publication has been written for.

Another important aspect to be mutually sorted out is a time frame. The company should provide a date, on which the proofread copy, along with all necessary amendments would be received back. Most written work in today’s age is done on the computer. On completion, it can be emailed to a proofreading agency instantly so that it can be checked and sent back, as soon as possible.

Another main advantage of doing it this way is that any revisions can be made quickly and easily, with these being sent back with the fully revised copy.

This serves for future reference, so that the mistakes aren’t repeated. Some agencies actually use specialized software to aid their work which helps in getting it done more quickly. This is especially true when it comes to longer documents.

On some occasions, requiring the work to be finished as quickly as possible, the agency can be informed and it can be found out whether or not the finished piece can be produced within the stipulated time.

Thus, using the services of a proofreading agency would be advantageous to an author, before he/she sends their work to the publisher.

You can visit our website to know more about proofreading as well as other editing and writing services.

Writing a research manuscript

While editing different research manuscripts, I have often observed the lack of presentation in the content matter; as a result, in spite of having a good amount of results, the manuscript becomes very weak in terms of readability and clarity. Here are few suggestions that might be helpful for the beginner to understand how to write an effective research manuscript. A research manuscript can be of different types: original article, reviews, short communication, rapid communication, letters, etc. Here I will limit my discussion on how to plan for writing a manuscript for an original article.

Before you start writing the manuscript, take a few steps back, gather all your results and ask yourself few questions: Is it a new and original work? Does it have a clear objective or hypothesis? Did you make a significant amount of progress to achieve the goal? Are all your claims supported by appropriate data? Can you explain gist of your work in one or two sentences? If all the answers are YES, go ahead and start writing the research manuscript.

There is a general structure for each type of research manuscript. For writing a manuscript of an original article, the following structure should be followed:

Title

Abstract

Keywords

IMRAD (the main body: Introduction (I), Methods (M), Results And Discussion (RAD))

Conclusions

Acknowledgements

References

Appendices/ Supplementary

This should be the format and the order of final presentation; however, the order of writing would be little different.

First, prepare all your figures and tables. This will help you in assessing the standard of your work; accordingly, select two or three journals. Once you finish writing choose the target journal among them. Following is the order you may start writing:

1. Start with the “Method” or experimental section (if you are theoretician, first work on your Theory) of the manuscript. This section should be written in detail so that any reader, if needed, can reproduce the results by following the method you described. If you have used any previously established method, cite the appropriate reference without going into detail. For chemicals, cell lines, antibody, etc., mention the company or lab from where you bought or procured it. For instrument, it is important to mention the model number along with the company name. Same is for any software, for example, Sigma-Plot, SPSS, etc. (mention the version).

2. Next, start the “Result” section of your manuscript. Briefly writing the protocol could be effective. Present all the main findings;  you may present the secondary data in supplementary section. Refer the figures and tables in order. Use sub-headings while presenting results of same type together. Do not discuss and interpret the results here, if you have a separate “Discussion” section. However, in case of common “Results and Discussion”, you need to interpret. For this, you need to check the “Author guidelines” of your target journal and accordingly, plan your presentation.

3. Once you finish the result section, you will see a story has already built up in front of you. Now, start writing the “Introduction” of the manuscript. “Introduction” should reflect the background of the study, i.e., what made you interested or inspired to undertake this project. Discuss already published studies in the field. Remember, while presenting the previous literature, you should take care of the logical flow of the content. “Introduction” of a manuscript sets the beginning of your article; do not ruin it with irrelevant facts. The last paragraph should present the objective of your work clearly, and care should be taken to maintain the logical flow with rest of the introduction.

4. Once you have the “Introduction”, “Results” and “Methods” sections ready, it is easy to write “Discussion” of a manuscript. Start “Discussion” with the answer of the questions raised in the “Introduction”. The “Discussion” section of a manuscript not only involves interpreting your findings, but also comparing your results with the previously reported studies. This is very important. Often, I see the authors only discuss their result without comparing with the existing reports. If you have obtained improved results, explain the reason. At the same time, if your findings are not in accordance with the published report, try to give explanation. This could be some difference in methods or due to some limitation in your study. Besides explaining the significance your work, you must explain weakness or discrepancies of your work (if any).

4. Once you are done with the “Discussion” of your manuscript, go back to “Introduction” and refine it. Depending on how far you could achieve the goal, you need to refine. Go through the entire manuscript couple of times and find out if something is missing or over stretched. Once you are satisfied, think about “Conclusions”

5. “Conclusions” helps a reader or a reviewer to judge the work presented in the manuscript. Remember, “Conclusions” of a manuscript should not be the rehash of “Results”. In this section, you should briefly present only the key results, followed by how far you achieved the goal. Limitations (if any) should also be told very briefly and end with some future study or application.

6. Again, go back and refine your “Introduction”.

7.  Take utmost care while writing “Abstract” of your manuscript. It should be clear and at the same time interesting. Do not drag it (keep it within 250-300 words as most of the journal recommends). If your target journal wants a structured abstract (Background-Objective-Results- Conclusions), it is easy for you to write; however, you may always write the “abstract” following this structure in mind. Try to present a clear objective with highlighting the key findings and end with a robust “conclusions”. A clear “Abstract” sets the mood of a reader whether your manuscript will be considered for further reading.

8. Keywords are used for indexing and it increases the visibility of your manuscript if published. Therefore, choose keywords (generally five or six maximum) those exactly relate to your study.

9. “Title” is the most crucial part of a manuscript, attracting readers. Title should be crisp and chosen in such way so that it represents the content of a manuscript in a “nut shell”. Take more time to come up with an appropriate title.

Finally, revise, revise, revise…..