Audience levels
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences. In many cases, the person who will first read the…
Significance of Audience Analysis
Your audience analysis will determine your choice of content – what and how much information you need to give – and style – how you will present this information. Style…
Factors of Audience Analysis
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing research shows that people react favorably towards products and services…
Factors of Audience Analysis
Attitude Attitude refers to the state of mind you expect the readers to be in when they read your document. Will your message find them hostile, neutral or positive’? How…
Factors of Audience Analysis
Marketing executives and consumer researchers, who have a strong interest in understanding market responses, and who, therefore, conduct extensive research in mass perceptions, take into account five factors of audience…