Bouncing ideas
Bouncing ideas means talking about your project to someone. The aim here is to listen to yourself talk about your task, so it is not important if your interlocutor is…
Asking journalists’ questions
Journalists’ questions begin with what is known as the ‘5W’s and 1H’ interrogatives: Who? What? Where? Why? When? How? You can approach your task by listing as many journalists’ questions…
Generating Content
After analyzing your audience and determining the purpose and format of your document, it is time to think about the content. This is where researching and thinking come in. Depending…
Complicacy of audience levels
Matters get complicated when a document has different levels of audience – primary, immediate and secondary – who have different interests and/or subject knowledge. Such cases make it difficult to…
Audience levels
In addition to analyzing your main or primary audience, you should also consider if you have immediate and secondary audiences. In many cases, the person who will first read the…
Significance of Audience Analysis
Your audience analysis will determine your choice of content – what and how much information you need to give – and style – how you will present this information. Style…
Factors of Audience Analysis
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing research shows that people react favorably towards products and services…
Factors of Audience Analysis
Demographic analysis Demographic analysis works on the principle that the population can be grouped, and that each group shows a tendency to think or behave in broadly similar ways. Demographic…