Tired of chasing the elusive “viral unicorn”? Forget hoping your message magically explodes like a meme. Big-seed marketing offers a grounded, achievable approach to amplifying your reach without relying on pure chance.
Imagine this: Your standard ad campaign gets you, say, 10,000 conversions. But what if those 10,000 could become the spark for an organic ripple effect, reaching twice as many people? That’s the power of big-seed marketing.
Here’s the gist:
- Combine mass media (think TV, web ads) with viral tools (easy sharing buttons, ForwardTrack software). This creates a large initial “seed” for your message to spread from.
- Even with a slow “reproduction rate” (less people sharing than initially seeing), your reach can snowball dramatically. Think of it like rolling a snowball downhill – it starts small, but gathers momentum as it goes.
- Focus on making sharing effortless, not predicting “influentials”. Regular people, empowered by simple tools, can become your biggest advocates.
Big-seed marketing in action:
- Tom’s Petition: Gun control campaign doubled its reach (22,582 to 45,164) with a 0.58 reproduction rate.
- Tide Coldwater: Detergent brand reached 40,000 extra people despite a low 0.041 rate, thanks to a massive initial seed.
- Oxygen Network: Hurricane relief campaign with a 0.769 rate garnered 23,544 additional participants.
The beauty of big-seed:
- Predictable results: No more crossing your fingers for virality. You control the initial reach and provide the tools for growth.
- Low cost: Leverage existing ad campaigns and free/low-cost sharing tools.
- Real-world impact: Reach more people organically, drive engagement, and achieve your marketing goals.