Leads, hooks and ties in professional writing
Scientific and business magazines do not develop in a linear fashion like a news report. These articles differ from a news report in that they need not provide background or…
Integrating Quotations in Professional Writing
Quotations are key elements in any kind of writing. In formal writing, they may have a secondary function, but, in journalistic writing, facts and ideas revolve around quotations. Journalists aim…
Accuracy in Professional writing
The challenge in professional writing is explaining complex technical concepts in an easy understandable manner, with accuracy. How can accuracy be maintained while avoiding jargon, equations and formulae? Writing to…