Quotations are key elements in any kind of writing. In formal writing, they may have a secondary function, but, in journalistic writing, facts and ideas revolve around quotations. Journalists aim to report stories, which are of importance and interest to the readers. Quotations lend credibility to their writing, give voice to the people represented, and add color to the facts. In formal writing, a sentence begins in normal tone and ends with a quotation. In journalistic writing, sentence begins with a quotation and ends with a comment on it. There is another notable difference between formal and journalistic writing. In formal writing, the sources (full references) of the quotations are placed either as footnotes (bottom of each page) or at the end of the text as a Reference List. On the other hand, in journalistic writing, the personâ€™s name and affiliation are preferably mentioned in the sentence itself. Each quotation should be followed by its analysis, usually in one or more sentences, explaining why it is interesting and its significance. If the quotation is quite long and complex, it should be followed-up with a brief summary, which explains in what manner it helps your cause. Quotations (when used in a proper way) lend persuasion and strength to your main argument. However, one thing must be kept in mind; quotations can only supplement your argument, they should not be treated as the main argument.