Why Should You Promote Your Article?
Promotion is a necessary step after publication as it amplifies the value and impact of your paper. How much your paper is read and cited adds value to your paper by benefiting other researchers in their research. The wider the audience, the more your authority as an author increases. Especially when you are looking for funding, the potentiality of the effect of your paper matters. It shows how your paper is contributing to the progress in your concerned field of research. Promotion brings esteem and visibility to your author profile.
Different Ways of Promoting Your Article:
Strategize Your Promotion
Before sharing your article for promotion, you must find out your target audience and how you can reach them. You must know who will show interest in your paper. Finding researchers who work in the same field as yours and their channels for promotion can be a smart way of promoting your paper in the right place.
Make Your Paper Accessible
If your paper has open access, it will have a broad readership. Papers that are available for free have more readers and citations than the ones that ask for payment. The scope of your paper becomes high with high visibility.
Ask Your Colleagues to Read It
The easiest way to promote your paper is to share it with your colleagues and people from your field to read. This will add to the number of readers and citations of your paper. You may also get some valuable suggestions from them for the future.
Summerize Your Paper
Write a concise summary of your paper and share it in relevant places like forums or online discussions. It should carry the key points of your paper and be capable of generating interest in the audience. You can also provide the link to the full version of the paper in summary. Send the summary to blogs that address your subject area.
Use Digital Repositories to Share
When you upload your paper to digital repositories, citing your paper becomes easier for researchers as you get a unique identifier. Creating an ORCID ID is another way of getting a unique author ID.
Share on Social Media Platforms
Besides sharing your paper independently on different social media platforms, you can also share it in groups, at conferences, or in societies associated with your field.
Create a Video Abstract
Make a video abstract with a brief introduction or summary of your paper and share it. A video may seem interesting, attracting more people to read your paper in its entirety.
Refer to Your Article
Whenever and wherever possible, refer to your article, especially when presenting a paper or at conferences.
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