What is SEO?
Search Engine Optimization (SEO) refers to the process of ensuring that your manuscript is found by search engines such as Google or PubMed. After all, you’ve spent a lot of time on your research and would want to share your findings with those interested. For this, you need to ensure that readers can find your paper without having to perform difficult searches that could waste their time. Ultimately, you want your findings to have an impact in your field of study and to provide visibility to your research.
Thus, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.” It is the process of maximizing the number of visits made to a particular website by making sure that the website appears high on the list of results returned by a search engine.
The same process is followed by a researcher looking for information related to a particular subject or topic. It is the same when search for papers are done on various abstracting sites like PubMed, MEDLINE, and Google Scholar. Papers having the searched words in the title and also in the paper are placed sufficiently high in the result list of the search engine; thus increasing the visibility of the research paper. Now the question that comes to mind is: what do I do to put my paper at the top of the search list of the search engine?
Some useful SEO tips
Keywords play a very important role in effective optimization of the search engine results. Here are few tips to increase the visibility of your paper:
- Maintain proper keyword density in the paper.
- Ensure that the title and subtitles contain the keyword.
- Use descriptive keywords in titles, abstracts, subheadings, captions, tables, and figures.
- Make your title concise and informative.
- Using keywords to convey key concepts.
- Choose keywords that are frequently searched.
- Insert links based on the keywords to other relevant websites and social media sites.
- Select a keyword list and use the keywords and their synonyms as often as possible, but remember not to overdo it as this may have a negative impact on the visibility of the paper.
Keywords improve article’s impact factor
Recognition in your discipline not only ensures that your research will have more impact, but it also increases the reliability and validity of the research paper. Articles that can be easily searched have higher citations than other papers. Higher citations also help increase the credibility and visibility of the researchers, therefore increasing their ranking. Google Scholar uses citation information in determining the positioning of papers in the results. This means that the more citations credited to you and your article, the higher up in the ranks you will go and the more “finds” your article will get.
How to choose the best SEO keywords for your paper?
Keywords play a vital role in SEO and therefore should be chosen carefully. There are some tools that can suggest the best possible keywords for your paper or subject. Some of the tools are:
Google Keyword Planner: Finds keywords and search trends relevant to your field of study.
Google Trends: Tracks a particular search term relative to the total search of a related item.
Keyword Tool: Uses common Google searches to provide keyword suggestions.
In today’s generation, most researchers look for papers on the Internet using keywords; therefore choosing the right keywords for better optimization of the search engine is a must. Visibility of your research paper can be increased using simple SEO tricks. You need to keep track of the latest trends in keyword usage and choose your keywords accordingly.
Following these simple SEO guidelines can increase the citations of your work and in turn increase your credibility and visibility in your research field.