Factors of Audience Analysis

Attitude

Attitude refers to the state of mind you expect the readers to be in when they read your document. Will your message find them hostile, neutral or positive’? How motivated are they to read your document’? Are you proposing revolutionary changes to a situation you think your readers will resist changing’? Are you informing them of a breakthrough that will undoubtedly improve the quality of their lifestyle, and that they will be happy to know about’?