How Can You Promote Your Article after It Is Published?

Why Should You Promote Your Article?

Promotion is a necessary step after publication as it amplifies the value and impact of your paper. How much your paper is read and cited adds value to your paper by benefiting other researchers in their research. The wider the audience, the more your authority as an author increases. Especially when you are looking for funding, the potentiality of the effect of your paper matters.  It shows how your paper is contributing to the progress in your concerned field of research. Promotion brings esteem and visibility to your author profile.

Different Ways of Promoting Your Article:

Strategize Your Promotion

Before sharing your article for promotion, you must find out your target audience and how you can reach them. You must know who will show interest in your paper. Finding researchers who work in the same field as yours and their channels for promotion can be a smart way of promoting your paper in the right place.

Make Your Paper Accessible

If your paper has open access, it will have a broad readership. Papers that are available for free have more readers and citations than the ones that ask for payment. The scope of your paper becomes high with high visibility.

Ask Your Colleagues to Read It

The easiest way to promote your paper is to share it with your colleagues and people from your field to read. This will add to the number of readers and citations of your paper. You may also get some valuable suggestions from them for the future.

Summerize Your Paper

Write a concise summary of your paper and share it in relevant places like forums or online discussions. It should carry the key points of your paper and be capable of generating interest in the audience. You can also provide the link to the full version of the paper in summary. Send the summary to blogs that address your subject area.

Use Digital Repositories to Share

When you upload your paper to digital repositories, citing your paper becomes easier for researchers as you get a unique identifier. Creating an ORCID ID is another way of getting a unique author ID.

Share on Social Media Platforms

Besides sharing your paper independently on different social media platforms, you can also share it in groups, at conferences, or in societies associated with your field.

Create a Video Abstract

Make a video abstract with a brief introduction or summary of your paper and share it. A video may seem interesting, attracting more people to read your paper in its entirety.

Refer to Your Article

Whenever and wherever possible, refer to your article, especially when presenting a paper or at conferences.

 

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Writing an Effective Press Release

A press release is a tool made to announce something significantly newsworthy in the most effective way possible. The whole purpose of a press release is to get coverage and get perceived by a target audience.

Regularly optimizing press releases as part of your content marketing efforts can benefit your overall strategy. Their added perk as a marketing tool is that they can generate demand organically, thanks to interest from reporters. The whole idea behind the press release is communication. It can be written, recorded, or even shown – the form doesn’t matter as long as it’s effective.

Writing an effective press release can be an excellent addition to a marketer’s skill-set however, it is actually difficult. Even if you are familiar with web postings or blog writings, the press releases may seem challenging for writing as they come with their own sets of formatting rules, language, and target audience. Moreover, if you familiarize yourself with the basics, then you can be creative.

Structure of a Press Release

  1. The headline of the Press release: Create a catchy headline, add numbers or other distinct elements. Add keywords to the press release heading.
  2. Mention the date and venue
  3. Press contact/Manager info: Name, E-mail, and Phone
  4. Summary Bullet points: Summarize the writing in few key points
  5. Introduction paragraph: Concise the background information
  6. Detail paragraph: Discuss the event/project.
  7. Closing statement: Conclude the meeting.

The ideal length of a press release is a single A4 side page or about 300 to 400 words (the length of a short news item). That’s just 3-4 short paragraphs and a couple of quotes. Remove the unnecessary waffle that doesn’t add anything to the story. Don’t be tempted to include background information about your company in the opening paragraph. Write a press release by keeping a target audience in mind. However, the press release is not written directly for the target audience, it is written for the editor/journalist/broadcaster and then they tailor it to the readership/viewers/listeners of that publication/program.

To write an effective press release, answer the following questions:

  1. Who? Who are the key players – your company, anyone else involved with the product? Who does your news affect/who does it benefit?
  2. What? What is new?
  3. Why? Why is this news important – what does it tell people that they need to know?
  4. Where? Where is this happening?
  5. When? What is the timing of this? Does this add significance?
  6. How? How did this come about?

In conclusion, the following should be considered to write an effective press release:

(1) Writing a short, catchy headline, (2) Get to the Point –summarize your subject in the first paragraph, (3) Body – explain why this matter to your audience, and (4) Closing statement.

Press release

In an era of unprecedented information overload, there is always a danger of your news being overlooked by the media. Press release plays an important role in spreading the word to the media, which acts as a link between the news and public. A press release is the official version of a company or person about any issue to the media. Press releases target media persons or houses to announce something novel or important work or events. Press releases can also be follow-up reports about new developments or clarifications about an ongoing issue.

Press releases are given by hand or sent through e-mail, fax, post or are up loaded in a company’s website. They can also be part of a full press kit along with testimonials, quotes and additional information which will help the reporter make a good story.

The information in a press release cannot be uncontrolled; therefore, the facts and information should be given in a clear and concise manner which cannot be misinterpreted. Clear organization and adequate facts are the thumb rule of a good press release.  A press release is written in an inverted pyramid style.

Parts of a Press Release:

a) Headline: This is the most important line in a release it decides the fate of the news whether it will be considered newsworthy or not by the reporter and it is always in the present tense.

b) Sub headline: This line explains and expands the headline, filling in information with names and the implications of the headline.

c) Lead paragraph: This paragraph contains the 5Ws and 1H (who, what, when, where and how) of the news.

d) Body: The subsequent paragraphs provide additional information and official quotes.

e) Address bar: Placed at the end of the press release it contains contact information, mobile number and website address.

Note: For immediate release or embargo time for release is clearly mentioned in the top of a press release

Things to Remember:

  • Write with an audience in mind; make the news release in form of a news story.
  • Do not exaggerate, make false claims, stick to correct facts and figures, avoid hyperboles like path breaking, unique, etc.
  • Always write objectively as a journalist, avoid subjective references like “I” or “we” other than in a quote.
  • Copy a good newspaper writing style while writing a press release.
  • Follow the K.I.S.S rule, keep it simple and short. If you can put your information in two pages, good, but one page is even better.

Follow up with a call to confirm if the targeted person has received the press release or not.