DEVELOPING A FEATURE ARTICLE
A feature article is composed in order to explain how something works or is developed over time, informing the public of something new and/or important, and interpreting complex information in…
Accuracy in Professional writing
The challenge in professional writing is explaining complex technical concepts in an easy understandable manner, with accuracy. How can accuracy be maintained while avoiding jargon, equations and formulae? Writing to…
Journalistic Style: Language and Techniques
Business and technology journalistic writing make the reader familiar with unknown concepts and happenings. They achieve it by presenting the information that is relevant to the readers in a creative…
Organisation Of Content In Features
Usually, most of the business and technology magazine articles are organised according to the following methods. (1) Descriptive method “ This method focuses on the product analysis or the development…
Press release
In an era of unprecedented information overload, there is always a danger of your news being overlooked by the media. Press release plays an important role in spreading the word…
The Inverted Pyramid
The Inverted Pyramid framework is the most conventional principle, which is followed for professional writing. Many people have been critical about it, but it has survived for more than a…
PARAGRAPHING
Paragraphing helps in dividing the material into separate interlinked units, which the readers readily cope with and assimilate into their understanding. The main aim of paragraphs and sections is to…
Layout Considerations And Page Design
Different magazines have different layout styles, which determine the content choices. This means that a magazine will not change its layout and the space allotted to each article type, to…