EVALUATING SOURCES
In reality, no foolproof method or technique exists to establish the credibility of a text. However, certain factors may be considered, when deciding whether an information source is likely to…
PRIMARY RESEARCH
Primary research is that kind of research that needs us to go out and collect data. This comprises surveys, interviews, observations, and ethnographic research. Primary research is an excellent skill…
Writing Actions: Responding and mirroring
Responding and mirroring should help you get in the mood for writing, by engaging with other texts. Read a text of the format in which you are writing (for example,…
Writing Actions: Writing to the resistance
Writing to the resistance means writing about why you are having trouble tackling a task, or why you are being frustrated in your investigations. This process may help you break…
Bouncing ideas
Bouncing ideas means talking about your project to someone. The aim here is to listen to yourself talk about your task, so it is not important if your interlocutor is…
Factors of Audience Analysis
Psychographics Psychographics refers to the lifestyle, values, leisure activities and social self-image that the readers are likely to have. Marketing research shows that people react favorably towards products and services…
Factors of Audience Analysis
Attitude Attitude refers to the state of mind you expect the readers to be in when they read your document. Will your message find them hostile, neutral or positive’? How…
Factors of Audience Analysis
Status Status refers to the writer’s degree of authority and/or power relative to the reader. Are you writing to your boss, to a group of peers, or to someone who…