Increasing Visibility of Research Paper Using Simple SEO Tricks

What is SEO?

Search Engine Optimization (SEO) refers to the process of ensuring that your manuscript is found by search engines such as Google or PubMed. After all, you’ve spent a lot of time on your research and would want to share your findings with those interested. For this, you need to ensure that readers can find your paper without having to perform difficult searches that could waste their time. Ultimately, you want your findings to have an impact in your field of study and to provide visibility to your research.

Thus, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.” It is the process of maximizing the number of visits made to a particular website by making sure that the website appears high on the list of results returned by a search engine.

The same process is followed by a researcher looking for information related to a particular subject or topic. It is the same when search for papers are done on various abstracting sites like PubMed, MEDLINE, and Google Scholar. Papers having the searched words in the title and also in the paper are placed sufficiently high in the result list of the search engine; thus increasing the visibility of the research paper. Now the question that comes to mind is: what do I do to put my paper at the top of the search list of the search engine?

Some useful SEO tips

Keywords play a very important role in effective optimization of the search engine results. Here are few tips to increase the visibility of your paper:

  • Maintain proper keyword density in the paper.
  • Ensure that the title and subtitles contain the keyword.
  • Use descriptive keywords in titles, abstracts, subheadings, captions, tables, and figures.
  • Make your title concise and informative.
  • Using keywords to convey key concepts.
  • Choose keywords that are frequently searched.
  • Insert links based on the keywords to other relevant websites and social media sites.
  • Select a keyword list and use the keywords and their synonyms as often as possible, but remember not to overdo it as this may have a negative impact on the visibility of the paper.

Keywords improve article’s impact factor

Recognition in your discipline not only ensures that your research will have more impact, but it also increases the reliability and validity of the research paper. Articles that can be easily searched have higher citations than other papers. Higher citations also help increase the credibility and visibility of the researchers, therefore increasing their ranking. Google Scholar uses citation information in determining the positioning of papers in the results. This means that the more citations credited to you and your article, the higher up in the ranks you will go and the more “finds” your article will get.

How to choose the best SEO keywords for your paper?

Keywords play a vital role in SEO and therefore should be chosen carefully. There are some tools that can suggest the best possible keywords for your paper or subject. Some of the tools are:

Google Keyword Planner: Finds keywords and search trends relevant to your field of study.

Google Trends: Tracks a particular search term relative to the total search of a related item.

Keyword Tool: Uses common Google searches to provide keyword suggestions.

In today’s generation, most researchers look for papers on the Internet using keywords; therefore choosing the right keywords for better optimization of the search engine is a must. Visibility of your research paper can be increased using simple SEO tricks. You need to keep track of the latest trends in keyword usage and choose your keywords accordingly.

Following these simple SEO guidelines can increase the citations of your work and in turn increase your credibility and visibility in your research field.

Writing Headings

Whether or not an audience will read the whole piece of content often relies on the effectiveness of its heading. Thus, for almost every kind of content, the heading is the most vital part. Due to this, every writer tries his best to write a heading that is, not only attractive and appealing, but also impressive. Although there is no particular method for creating an efficient title, there are definite principles that you can pursue to come about with headings that grasp attention. The present article on “Writing Headings” provides some basic tips that should lead you toward that success.

Tips for Writing Headings

Target the Benefits

Normally, readers choose to read such articles, which directly benefit them. In other words, they are concerned with the articles that educate them something new, attempt to solve their difficulties, or provide something that is significant to them. Due to this, effectual headings are often the ones that expose the advantages of the content to the proposed reader. However, the heading does not necessarily need to directly state the benefits of the content. It only needs to offer at least a clue that there is something in the content that might be valuable to the readers. To be brief, the heading should be a tease of the advantages that expect the viewers.

Make It Exceptional

Several copywriters and marketers have a relentless idea of what type of title works for the readers. Due to this, they likely settle for the headings, which are weary and basically unproductive. You must realise that such headings do not attract readers any longer and, in fact, annoys them most of the time. Therefore, stay away from unoriginal headings and instead create your own original ones. The titles do not inevitably need to be revolutionary. However, you must attempt to play around with words and come up with a heading that is unusual and remarkable.

Be Particular

A good heading attracts a specific group of people. It consists of phrases or words that instantly impact the audience for whom the content or copy is written. Specificity is important as readers, particularly those on the Internet, are extremely perceptive. They are eager to know immediately whether or not the content is meant for them. If they get no appropriate information from the heading, they simply overlook the article in general and move on to another website. Therefore, always make it a point to think about your readers while writing headings. Try to include words and phrases that are reasonable and interesting to them.

Don’t Compromise

While writing for an online business, one may be enticed to add keywords to his heading. After all, this will help in increasing the web traffic. However, as much as this helps your SEO, adding keywords to the heading can actually hamper its quality. While in the desire for crafting the most SEO-friendly heading, one may of course compromise the other elements that should be present in the heading. Thus, one must be concerned about the more essential aspects of writing headings before focusing on SEO. However, wherever possible, one can always add in some appropriate keywords while retaining the effectiveness of the heading, following the above mentioned tips.

Writing headings is not as difficult as it may seem in the beginning. By following the above mentioned tips, you will soon understand why writing headings can be actually unproblematic. However, it will just take some gradual practice to perfect it.