Your message is delivered to individual members of your audience. No doubt, you have in mind the actions or reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message, and their response. To be a successful communicator, you should consider these before delivering your message, and act appropriately.
In an era of unprecedented information overload, there is always a danger of your news being overlooked by the media. Press release plays an important role in spreading the word to the media, which acts as a link between the news and public. A press release is the official version of a company or person […]
Writing is a skill that is acquired through conscious and persistent effort: it is not an instinctive skill that we are born with. There are several reasons why writing is more complex than speaking. One reason is that it is separate from any form of physical interaction: the writing stage can take place at a totally different time and place from the reading stage.
When you know what you want to say, decide exactly how you’ll say it. You’re responsible for conveying a message that’s clear and concise. To achieve this, you need to consider not only what you’ll say, but also how you think the recipient will perceive it. We often focus on the message that we want […]