How Social Media Can Act as an Effective Promotional Tool for your Research?

Web-based social media or social networking platforms have redesigned the collective sharing of thoughts by means of online sites, groups, and networks. It is an open access medium for the researchers, authors, and scientists to connect with the world and advance their work. It has now effectively turned into a marketing platform that offers benefits to researchers as well as their intended research group.

Social media platforms can offer a significantly more prominent reach compared to a seminars or conference. The most ideal approach for research promotion on social media is to ensure knowledge upgradation of the target audience regarding the subject area you deal with. Researchers can demonstrate how their research or experiment is being performed. This can include anything like audio and video recordings or updates on how a specific research work is making headway.

In addition to this, a researcher needs to be active on social platforms like Twitter, LinkedIn, ResearchGate, Slideshare, Google+, and so on. Being a dynamic participant in these sites will enable you to promote your research adequately.  As a researcher, you can advance your research by making short recordings that are important for presenting figures or any relevant findings in a live form. A kindred researcher will always get attracted toward any such interactive recordings. There are various software that can assist you in developing a good video. After you have prepared your recording, you can then share it social networking sites that will surely draw millions of eyes towards your research.

Blogging bridges the distinction between the present real world and scholarly community. Researchers can blog about their focused research area topics or talk about the subtle elements of a research after it has been completed and published. Blogging is a controlled approach to grandstand your scientific skills and logical abilities to the academic groups. It is easy to share a tweet about your published article, but a more detailed synopsis of your work can be listed on your blog.

Citation Management Tools can store and manage references to academic works that you have been reading. Some of them likewise have the additional feature of being social networking destinations like Mendeley and CiteULike.

The ideas for marketing or promotion of scientific contents mentioned above are only a couple of the numerous ways you can advance your research on social media platform. If the promotion is strategized and carried forward in a well-planned manner, it will surely gain you accolades from the scholarly community.