How Can You Promote Your Article after It Is Published?

Why Should You Promote Your Article?

Promotion is a necessary step after publication as it amplifies the value and impact of your paper. How much your paper is read and cited adds value to your paper by benefiting other researchers in their research. The wider the audience, the more your authority as an author increases. Especially when you are looking for funding, the potentiality of the effect of your paper matters.  It shows how your paper is contributing to the progress in your concerned field of research. Promotion brings esteem and visibility to your author profile.

Different Ways of Promoting Your Article:

Strategize Your Promotion

Before sharing your article for promotion, you must find out your target audience and how you can reach them. You must know who will show interest in your paper. Finding researchers who work in the same field as yours and their channels for promotion can be a smart way of promoting your paper in the right place.

Make Your Paper Accessible

If your paper has open access, it will have a broad readership. Papers that are available for free have more readers and citations than the ones that ask for payment. The scope of your paper becomes high with high visibility.

Ask Your Colleagues to Read It

The easiest way to promote your paper is to share it with your colleagues and people from your field to read. This will add to the number of readers and citations of your paper. You may also get some valuable suggestions from them for the future.

Summerize Your Paper

Write a concise summary of your paper and share it in relevant places like forums or online discussions. It should carry the key points of your paper and be capable of generating interest in the audience. You can also provide the link to the full version of the paper in summary. Send the summary to blogs that address your subject area.

Use Digital Repositories to Share

When you upload your paper to digital repositories, citing your paper becomes easier for researchers as you get a unique identifier. Creating an ORCID ID is another way of getting a unique author ID.

Share on Social Media Platforms

Besides sharing your paper independently on different social media platforms, you can also share it in groups, at conferences, or in societies associated with your field.

Create a Video Abstract

Make a video abstract with a brief introduction or summary of your paper and share it. A video may seem interesting, attracting more people to read your paper in its entirety.

Refer to Your Article

Whenever and wherever possible, refer to your article, especially when presenting a paper or at conferences.


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Promoting Your Research Online

How to publish papers quickly?

Universities and academic organizations are now encouraging a web-based practice that they were dubious of just a decade or two ago, and recent studies show that online promotion of advanced research increases citations, contributing to the many benefits that come with higher citation rates. Researchers are looking for an option to share their work online have many options. Publishing a paper becomes time-consuming if you are targeting a Reputed Peer Review-Journal, It takes years to get published. 

How to promote your Academic or Scientific Research Content?

Some of the ways to publish papers are as follows:

Share in Social Media, Make Online Communication

By announcing your published work along with a link to your article on Twitter, Facebook Page, Google+, and other social networking sites, you will warn your followers. Use hashtags related to your topic and tag co-authors or department colleagues who may also want to share your paper to promote sharing.

Profile Updation

Add article information and links to your LinkedIn to highlight your professional achievements and areas of expertise.

Research Platforms

Join a forum like ResearchGate, Mendeley,, CiteULike, or Loop for academic research sharing and networking.

Highlighting Key Points

Consider writing a blog post about your article if you have a personal blog or contribute to a blog in your field.

  • Include keywords in your post to make it more discoverable.
  • your main objective is to build engaging content,
  • Consider your title or headline to be a call-to-action that will entice people to read your article.
  • The quality of your post should be summarised in the title


Make your findings public.

The overwhelming majority of potential readers of your articles do not have access to scholarly journals because they are not affiliated with a higher education institution. Since each document has an access cost, the chances of someone reading your paper are slim, even if the title and abstract seem to be intriguing (which they usually aren’t). Owing to budget cuts or embargoes, even future readers in higher education institutions may not have access to several journals (in some cases, over a year-long). So, no matter how eager they are to read your article, it is possible that they will not be able to do so.

Open Access

To help promote your research online, you can post open access versions of your outputs through your institution’s repository (if applicable), forums, and social media sites like LinkedIn, with the added bonus that your followers will be notified whenever you share a new release, bringing their attention to your new posts. These resources make the study more discoverable and accessible to those who want to read it, without any restrictions or barriers. As a result, even though the study hits a variety of markets, it will not be easy to comprehend for all. You’ll need to rethink and change the type of language and format of your paper to make your work, or your subject knowledge, more available.


If you need to demonstrate the scope and possible wider impact of your research study, you’ll need to promote it online.

How Social Media Can Act as an Effective Promotional Tool for your Research?

Web-based social media or social networking platforms have redesigned the collective sharing of thoughts by means of online sites, groups, and networks. It is an open access medium for the researchers, authors, and scientists to connect with the world and advance their work. It has now effectively turned into a marketing platform that offers benefits to researchers as well as their intended research group.

According to a great digital marketing agency, Social media platforms can offer a significantly more prominent reach compared to a seminars or conference. The most ideal approach for research promotion on social media is to ensure knowledge upgradation of the target audience regarding the subject area you deal with. Researchers can demonstrate how their research or experiment is being performed. This can include anything like audio and video recordings or updates on how a specific research work is making headway.

In addition to this, a researcher needs to be active on social platforms like Twitter, LinkedIn, ResearchGate, Slideshare, Google+, and so on. Being a dynamic participant in these sites will enable you to promote your research adequately.  As a researcher, you can advance your research by making short recordings that are important for presenting figures or any relevant findings in a live form. A kindred researcher will always get attracted toward any such interactive recordings. There are various software that can assist you in developing a good video. After you have prepared your recording, you can then share it social networking sites that will surely draw millions of eyes towards your research.

Blogging bridges the distinction between the present real world and scholarly community. Researchers can blog about their focused research area topics or talk about the subtle elements of a research after it has been completed and published. Blogging is a controlled approach to grandstand your scientific skills and logical abilities to the academic groups. It is easy to share a tweet about your published article, but a more detailed synopsis of your work can be listed on your blog.

Citation Management Tools can store and manage references to academic works that you have been reading. Some of them likewise have the additional feature of being social networking destinations like Mendeley and CiteULike.

The ideas for marketing or promotion of scientific contents mentioned above are only a couple of the numerous ways you can advance your research on social media platform. If the promotion is strategized and carried forward in a well-planned manner, it will surely gain you accolades from the scholarly community.