Journalistic Style: Language and Techniques

Business and technology journalistic writing make the reader familiar with unknown concepts and happenings. They achieve it by presenting the information that is relevant to the readers in a creative way. This involves a lot of analyzing and synthesizing of information on the part of the writer. The writer must keep the following techniques in mind:

  • Factual: The writer must try to give as much factual information as possible. The 5Ws (What, When, Where, Why, Who) and 1H (How) help in achieving this.
  • Rational: Readers are always on the lookout for evaluative judgment, which can be found only in rational approaches.
  • Specific: The writer must give specific details with examples, wherever possible. People like reading about others: so, quotes, success stories and testimonials can be included. In some cases, experimental evidence can be provided in support of the statements.
  • Technical: Uninformed readers find the usage of technical jargon to be very tedious. In case jargons are used, they should be relevant to the context and easily identifiable. The writer should present the information by acting as someone who knows the inside story of the industry as if he is someone who is experiencing the same as others. That will help the readers to identify with the topic.

TIPS FOR SEARCHING THE INTERNET

Now-a-days, anyone can search anything in the Internet using the vast number of readily available search engines. However, your search may sometimes end up showing results quite different from your requirements. Use these few tips and tricks to search information easily and effectively:

»   Use multiple similar words to perform a general search on the topic. You may use synonyms or alternative search terms; for example, restaurant, cafe, bistro.

»   Many search engines do not differentiate between uppercase and lowercase letters, even if present within quotation marks. The following words would return the same results: english, English, ENGLISH, œenglish, œEnglish.

 

»   Enter base words for better and specific results. For example, use technology and not technologies, walk and not walked. However, if you are searching for web-pages on the act of walking, enter the whole term walking.

 

»   Use quotation marks to limits the search results to only those web-pages that contain the exact phrase you have specified.

 

»  Use specialty search-engines for searching information about a specific topic or region. Some examples of specialty search engines:

LawCrawler  Search engine for legal professionals.

AskJeeves  Your question and answer search engine.

MedHunt  Search engine and index of medical information.

 

» Use the plus (+) and minus (-) signs before words to force their inclusion (+) or exclusion (-) in the search; for example: +new +york +city or +new +york +state city.

 

»  Avoid using punctuations and common words, such as “a”, “my”, or “the”, unless you are searching for a specific title.

»  Use unique terms that are specific to the subject you are researching. For example, instead of searching for œdogs, search for a specific dog breed.

 

»  Use both the advanced and simple modes of search to retrieve relevant sites.