Organisation Of Content In Features

Usually, most of the business and technology magazine articles are organised according to the following methods.

(1)  Descriptive method “ This method focuses on the product analysis or the development concerning its constituent parts. While following this method, it is essential to describe the product qualities and benefits, as well as explain the possible applications and examples of use.

(2)  Comparative method “ This method describes and evaluates the product relative to competitors in the market. While following this method, it is essential to discuss the advantages and disadvantages of products for different users, as well as evaluate their position in the market.

(3)  Progressive/historical method “ This method focuses on the qualities and functions of a product concerning its development from a previous form. While following this method, it is necessary to tell a story, comparing the current market situation of the product with parallel cases in the past and pointing out analogies. Besides, focus on innovations and on the specific attributes and benefits, which make the product a novelty.

Thus, depending on the article length, select any one method or mix the three. Thoroughly judge the organisation of information, which would best allow you to present your object in the most appealing and effective way. Moreover, remember that the order in which the information is presented in a text is a strategic device, which provides the writer with the means to manipulate information so as to produce the most desired effect. For instance, if you are attempting to motivate readers to tryout a course of action, it would be counterproductive to begin with the cost or the disadvantages. Basically, this would be beginning with a weakness that could well defeat your intention. Instead, include the cost or disadvantages at a strategic position, after you have highlighted the advantages and qualities.


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