Media= (1) the mass communication industry, esp. newspaper, television and radio; journalists and other related professionals collectively. (2) plural form of medium. So when you are talking about television, radio, and newspaper, use medium for singular reference: â€˜Television is an important medium of infotainment.â€™
Use media (WITHOUT â€“ s) for plural and group reference: â€˜The mass mediaâ€™, â€˜The print mediaâ€™.
The media usually takes a plural verb, especially in formal styles: â€˜The media have shown considerable interest in the trail.â€™ A singular verb is sometimes heard in everyday conversation, but some careful users consider this to be incorrect.â€™