Media= (1) the mass communication industry, esp. newspaper, television and radio; journalists and other related professionals collectively. (2) plural form of medium. So when you are talking about television, radio, and newspaper, use medium for singular reference: ‘Television is an important medium of infotainment.’
Use media (WITHOUT – s) for plural and group reference: ‘The mass media’, ‘The print media’.
The media usually takes a plural verb, especially in formal styles: ‘The media have shown considerable interest in the trail.’ A singular verb is sometimes heard in everyday conversation, but some careful users consider this to be incorrect.’